Mission Alignment?

“Internal Branding,” “Employee Engagement,” “Change Communications,” “Internal Marketing,” “Employee Marketing.” Over the last 10 or 15 years, the pace of business has increased and executives have had to navigate the marketplace ever more rapidly. Accordingly, those of us who create internal communications have tried to express what it is we do. Fortunately, when you’ve done something long enough and learned to do it well, you can more clearly express why it matters. When you’ve been at any craft long enough, you have greater insights you can teach others. In brand communications, you reach a point where you don’t have to commit to phrases everyone else uses. It