{"id":1176,"date":"2023-02-17T16:06:27","date_gmt":"2023-02-17T16:06:27","guid":{"rendered":"https:\/\/missionpassionblog.com\/?p=1176"},"modified":"2023-03-29T21:39:26","modified_gmt":"2023-03-29T21:39:26","slug":"the-one-the-onlythe-story","status":"publish","type":"post","link":"https:\/\/missionpassionblog.com\/the-one-the-onlythe-story\/","title":{"rendered":"The One, The Only\u2026The STORY"},"content":{"rendered":"
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Getting Beyond \u201cGreat\u201d \u2013 Introduction to the Methodology<\/strong><\/p>\r\n\r\n\r\n\r\n

How do you ensure your brand can shoot the rapids of your competitors\u2019 promotions? Seize and hold share? Exceed demanded multiples? Is there a better way than hurling a flash of expensive promotion out there and hoping something catches your targets\u2019 imaginations: And hoping they buy in…and stay? What is the best way to establish messages that resonate across stakeholder audiences? To inform Public Relations? To keep executives on point?<\/p>\r\n\r\n\r\n\r\n

Any brand in any market can jump up and down and holler \u201cThis is the Best!\u201d, \u201cWe\u2019re the Greatest!\u201d. \u201cLook at this!\u201d You can hire agencies to deliver the most beautiful, wild, or weird promotions. To use crazy creatures, desert racing scenes, and glamourous women and men. You can stage lavish events and free trials online and on the street.<\/p>\r\n

But anchored by what? You can send an army of salespeople out there. But armed with what?<\/p>\r\n\r\n\r\n\r\n

When you, the brand\u2019s steward, own the key points to clearly establish: This is the only product, person, or program out there like this. The only one with the attributes your customers need. When your messaging can prove: This one is uniquely developed to benefit your customers. Then you will have the edge.<\/p>\r\n\r\n\r\n\r\n

With that clear Core Story<\/strong> in hand, you can build credible, definitive statements on the value of your brand almost effortlessly. Then the objective for each promotion is to consistently deliver that messaging in vibrant, absorbing ways.<\/p>\r\n\r\n\r\n\r\n

\u201cThe only\u2026\u201d<\/span> Is often said. Not often authenticated.<\/strong><\/p>\r\n\r\n\r\n\r\n

The goal of Go-to-Market Positioning Strategy is to get beyond boasting, to Why this is \u201cThe Only\u201d brand to Join<\/em>. To those key points that clearly establish why this offering is unique. The only one that delivers this composition of attributes and benefits. And, to get there authentically and accurately.<\/p>\r\n\r\n\r\n\r\n

Ordered, accurate points of differentiation drive engagement, conversion, and sustainable growth. The points connect customers, partners, and investors alike\u2014in the most efficient way\u2014to what they need to see, hear, and learn.<\/strong><\/p>\r\n\r\n\r\n\r\n

Your target audiences, including employees, are smart. They are marketing savvy. They have seasoned media filters. Authentic communication will engage them. Accuracy will resonate. Together they accelerate uptake. Together they help you avoid spending on off-center promotion\u2014and from hours spent confusing stakeholders with jumbled claims.<\/p>\r\n\r\n\r\n\r\n

The means to state clearly and vibrantly what makes your brand Unique
\u2014and Valuable.<\/strong><\/p>\r\n\r\n\r\n\r\n

The most successful approaches to building a concise Brand Strategy provide you with the means to that keen-edged Core Story. To conclusively differentiate your offering in your target market.<\/p>\r\n\r\n\r\n\r\n

THE MISSION of this Brand Identity TurbineTM<\/sup> Series<\/strong> is to present a clear, effective, end-to-end approach to developing Brand Positioning and Identity Strategies that will engage and inspire stakeholder audiences. And Vibrant Integrated Marketing communications that capture the imagination, drive uptake and encourage loyalty.<\/p>\r\n\r\n

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\u201cTurbine\u201d ? Corny–but an apropos metaphor. The diagram presents the means to drive brand value and growth. If you create distinct and aligned Positioning, Identity, and Creative Strategies, you will have built the heart of the machine, the \u201cfast-moving flow\u201d, the energy you need to deliver continuous power to your promotions.1<\/sup><\/span> Ultimately you get the velocity from the \u201cvanes\u201d, your promotional programs, to carry the brand to greater growth.<\/p>\r\n\r\n\r\n\r\n

The 3 Phases of this curriculum<\/span>:<\/p>\r\n