{"id":1312,"date":"2023-05-17T20:43:01","date_gmt":"2023-05-17T20:43:01","guid":{"rendered":"https:\/\/missionpassionblog.com\/?p=1312"},"modified":"2023-05-22T16:43:30","modified_gmt":"2023-05-22T16:43:30","slug":"shaping-her-own-brand-you-need-to-hear-morgan-wade","status":"publish","type":"post","link":"https:\/\/missionpassionblog.com\/shaping-her-own-brand-you-need-to-hear-morgan-wade\/","title":{"rendered":"Shaping Her Own Brand – You Need to Hear Morgan Wade"},"content":{"rendered":"
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Morgan Wade is not a band. Morgan Wade is a woman, a singer-songwriter, and an artist. When you see her, being able to really hear her voice, her lyrics, and her delivery is the whole deal. That\u2019s the experience.<\/p>\n

Morgan the singer with a poignant, lingering presence. The lyricist with evocative phrases you have never heard before, she reproduces real-life circumstances, feelings, and thoughts. Moments that stick to you. Imagery that breathes. With sharp edges and honesty in her voice, she tells you about the longing and desire, cuts, and wounds inside living, growing, and self-discovery. Morgan Wade carries forth on fragile pieces of our lives. And she connects.<\/p>\n

\u201cMy mind likes to talk about everything I\u2019m not.\u201d \u2013 Morgan Wade<\/em><\/p>\n

At the Bowery Ballroom in Manhattan in early March, we did not get to hear enough of the artist. If you meet and fall in love with Morgan Wade listening to her recordings, the huge-rock-combo sound crashing all over her is not what you come to hear. At the Bowery her band blew everything off the curb outside, and all the way across Delancey Street.<\/p>\n

But others who saw that show loved it and wrote about it with gusto. So, I waited for her acoustic tour.<\/p>\n

So, I waited, and I bought tickets to see Morgan Wade on her acoustic tour, hoping the delivery I loved would be available live.<\/p>\n

At Tarrytown Music Hall on May 5th<\/sup>, we got to hear Morgan Wade deliver\u2014big time\u2014in her distinctive, restless, engaging way. In her element, cradling a big pink flattop and nailing every song. The show was fluid and rich. A fan\u2019s salvation.<\/p>\n

Accompanying Morgan was her band leader Clint Wells. And in Tarrytown Clint was there in a wholly different way. His subtle acoustic accompaniments and occasional strong electric solos fit perfectly. They complimented and supported the songs they helped to fill. Between songs Morgan and Clint\u2019s casual back and forth made clear their respect for each other. Together they brought the soul of Morgan Wade\u2019s music to life.<\/p>\n

I will not write here about where Morgan came from. Others have done that well enough. I want to talk about the right now\u2014and the LongView. To tell you about what I\u2019ve heard, how she engages and connects. And about her strong foundation for the long run.<\/p>\n

In recent years country music fans are blessed with a growing number of strong singer-songwriters, women, and men alike. Brassy and bold, rocking, traditional, alternative, edgy, and folk\u2013some truly salient.<\/p>\n

Morgan Wade may be the most singular of them all. There is an unusual strength behind her unique, husky, at times sharp-edged voice. Sometimes she is speaking softly\u2014getting inside your head\u2014then crying out to make her points. Sometimes punching out her phrases, she hits you in the heart. Sometimes singing. Always, Morgan works her words hard. Song after song she strikes and connects\u2014and pulls you into her world to feel what she feels.<\/p>\n

She delivers intense, poetic beauty with a voice that can be beautiful, but often is not. The combination of her lyrics, her voice, and working to get it out there the way she wants it heard, all come to you welded together. It is hard to ignore her.<\/p>\n

\u201cIf I could go let down my hair
\nWould you take off those clothes you wear?
\nAnd hold me here tonight?
\nIf I can learn to trust someone
\nMy heart is like a loaded gun
\nTell me it will be alright.\u201d<\/em> — Morgan Wade<\/p>\n

I wonder what it was like to see and hear Bob Dylan in a small venue in the Village in the sixties. Which raises the question\u2014what kind of music does Morgan Wade do? On the reissue of\u00a0Reckless<\/em>, \u201c\u2026the trio (Wade, Sader Vaden, & Paul Eversold) worked to create a song cycle that pulled the lean rock of Tom Petty through a modern take on country<\/em>.\u201d1<\/sup><\/p>\n

The Traveling Wilburys, including Petty, George Harrison, Jeff Lynne, Roy Orbison, and Dylan were decidedly unafraid of \u201cfolk music.\u201d Dylan had already figured out how to bring out his art in rock. \u201cSinger-songwriter\u201d is synonymous with Folk singing\u2014which includes a passion to say something relevant and to be heard singing it.<\/p>\n

Morgan Wade has that passion. Hearing and seeing Morgan Wade on her acoustic tour is intimate and intense. A moving performance with passion glowing through. When she and Clint were rolling strong together in Tarrytown it was like coming upon two virtuosos at a campfire in an epic cowboy movie.<\/p>\n

A Thinker \u2014 Transparent and Tough<\/u><\/p>\n

Some artists are introspective; most are very serious about their work. In Tarrytown, an impatient member of the audience interrupted one of Morgan\u2019s stories. She spoke right back at him; noting she\u2019d been told to let the audience get to know her. Morgan finished her story\u2014and ripped her way through the next song. We loved it!<\/p>\n

\u201cThe scariest thing I ever heard
\nWas a three-year-old mouth the words, “I want to be like you” Someday
\nIt got me to thinking that maybe I should change my ways<\/em><\/p>\n

I’m watching every line<\/em>
\nBecause they love to memorize<\/em>
\nEvery word I say<\/em>
\nMaybe I should change the songs I sing. \u2013 Morgan Wade<\/em><\/p>\n

\u201cJohnny called me late last night and I told Mr. Walker to leave me alone.\u201d<\/em>\u00a0<\/em>\u2013 Morgan Wade<\/em><\/p>\n

Magic at the Core <\/u><\/p>\n

There is no shortage out there of great lyrics or earthy, irreverent, and genuine singer-songwriters. But they don\u2019t get inside my head like Morgan Wade does.<\/p>\n

She captures unexpected, insightful, and iconic phrases, strings them like beads,
\nand fires them out with that voice\u2014determined to connect.<\/strong><\/p>\n

Together her poetic lyrics, dry voice, and the ascending energy of her delivery give us something unique\u2014the special essence of her brand<\/em>. The energy comes from the center where Morgan welds the three together. The powerful combination sinks the hook and urges you to listen.<\/p>\n

The LongView<\/u><\/p>\n

Others are beginning to cover Morgan\u2019s songs and she\u2019s covering songs. I\u2019ve always been a fan of Waylon and Jesse\u2019s cover of \u201cSuspicious Minds.\u201d Now we\u2019ve got Morgan\u2019s. And her voice continues to mature. It would be great to hear her cover \u201cHazy Shade of Winter\u201d and other iconic ballads. But most importantly\u2014we need to hear Morgan\u2019s own lyrics.<\/p>\n

We\u2019ll be looking back in 20 years and saying\u2014”Wow!\u201d\u2014 Because Morgan\u2019s commitment to finishing things is in front of us now. Why else reissue Reckless\u00a0<\/em>last year? Not just an album to move on from\u2014now\u00a0Reckless<\/em>\u00a0is an ensemble of songs finetuned to be the best possible introduction\u00a0and<\/u>\u00a0the path to tomorrow.<\/p>\n

Go get \u2018em Morgan.<\/p>\n

LANGSTON<\/p>\n

 <\/p>\n

Footnotes and, It\u2019s not all God-given \u2013 Why Morgan\u2019s Brand will last.<\/p>\n

\u00a0<\/u>Personal Brand Assets <\/u><\/p>\n