{"id":445,"date":"2021-09-01T09:22:00","date_gmt":"2021-09-01T09:22:00","guid":{"rendered":"https:\/\/missionpassionblog.com\/?p=445"},"modified":"2022-11-29T01:45:37","modified_gmt":"2022-11-29T01:45:37","slug":"your-essence-branding-for-women-executives-2","status":"publish","type":"post","link":"https:\/\/missionpassionblog.com\/your-essence-branding-for-women-executives-2\/","title":{"rendered":"Your Leadership Essence \u2013 Branding for Women Executives"},"content":{"rendered":"
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The world needs women leaders\u2014plain and simple. And not just because it\u2019s the right thing to do. Companies that rank high for gender diversity on their executive teams are 21 percent more likely to report above-average profitability than those that rank low.<\/a>[1]<\/a> The business world benefits greatly from talented, insightful, committed women ready to solve problems and create more value in every aspect of life.<\/p>\n

So, what\u2019s the problem?<\/p>\n

Despite their great achievements, many of the most valuable executives, especially women, are not highly visible outside their own organizations. Those who are visible often have distinct personal brands conveying the value they promise to bring to their companies, stakeholders, and the public. These leaders project the essence of who they are, their unique assets, and the key benefits they offer the world.<\/p>\n

Evoke brings this essence to the forefront for women executives with our practice, Creative Branding\u2122 for Executives. Using a thoughtful approach and proven methodology, we develop tangible, authentic personal brands and communication platforms for women executives; brands and platforms that empower them to be more, achieve more, and move their careers to the next level.<\/p>\n

Evoke is where today\u2019s women executives need us to be. We work with clients ready to take on more C-suite responsibilities, those seeking corporate board positions and those who want to be more visible outside the companies or industries where they built their careers. As with any other brand, we highlight women executives\u2019 most relevant assets to take them where they want to go.<\/p>\n

Our approach to executive branding for women is very different from that of executive coaches and mentors. As communications strategists, our expertise is in differentiation<\/span>: brand positioning, messaging, voice, and visual identity. We discover what is important to our client’s audiences and determine the best channels to reach them. We shape our clients\u2019 brand identities and convey their points of view through thought leadership and vibrant communications. We can also partner with Dara Lamb, an internationally recognized designer, atelier, and expert in strategically wardrobing women to enhance their presence, suggest their points of view, and project their unique leadership styles.<\/p>\n

The world needs evermore women leaders. Women executives need proven methodologies to ensure the successful development of their personal brands. Evoke promises clear and vibrant personal brands delivered by a partner who digs deep to understand each individual\u2019s persona, assets, points of view, and goals; in other words, a woman executive\u2019s essence<\/em>. A partner who is truly passionate about helping women reach the career destinations they seek and richly deserve.<\/p>\n

LANGSTON<\/p>\n

<\/a>[1]<\/a> Hunt, Vivian. Yee, Lareina. Prince, Sara. Dixon-Fyle, Sundiatu. \u201cDelivering through diversity<\/a>,\u201d McKinsey & Company, January 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

The world needs women leaders\u2014plain and simple. And not just because it\u2019s the right thing to do. Companies that rank high for gender diversity on their executive teams are 21 percent more likely to report above-average profitability than those that rank low.[1] The business world benefits greatly from talented, insightful, committed women ready to solve problems and create more value … <\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":420,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[67],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/posts\/445"}],"collection":[{"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":5,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"predecessor-version":[{"id":1138,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/posts\/445\/revisions\/1138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/media\/420"}],"wp:attachment":[{"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/missionpassionblog.com\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}