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A Quest – I was a successful producer of global brand events. But I wanted to lead strategy and would not settle for learning the buzz words.

I trained with experts from NYC, across the States and beyond: “Positioning” experts from PR; “Identity” and “Voice” pros from brand shops; “Creative Strategists” from Ad houses, I hired, worked with them and learned. This led me to the expertise I have today–from the “Category Play” to End-to-End Program Integration.

Strategic Thinking & Analysis – My clients have called me a “Code- Cracker”. I have the ability to synthesize market insights and complex value propositions and translate them into one vibrant strand of Brand DNA –
a clear Story designed to resonate across many audiences.

Methodology & Mentoring – I’ve trained dozens of teams and individuals – run dozens of programs – with the models I’ve built. I am eager to bring my proven approaches to seekers of the ways and means of true Go-To-Market Brand Positioning Strategy.

Facilitation & Discovery – I am a skillful leader of interviews and brainstorming sessions for top execs, diverse teams and eager individuals alike. I plan sessions to engage and maintain energy; gain insights – and make breakthroughs. People are comfortable with me. They trust my approach.

Speed of Discovery – Branding breakthroughs begin with Active Listening.
I comment and question as my clients speak – for more clarity on their Visions and to offer insights on where we can go with their ideas.