Purpose
What You Will Deliver & Why it Matters.
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
CREANDO EL PUENTE DE LA MARCA HACIA EL LIDERAZGOsm
Página de membresía: 3 opciones de programa diferentes
1. The Journal
2. The Program
3. Your Brand
Who Will Be Your Guide
A Quest – I was a successful producer of global brand events. But I wanted to lead strategy and would not settle for learning the buzz words.
I trained with experts from NYC, across the States and beyond: “Positioning” experts from PR; “Identity” and “Voice” pros from brand shops; “Creative Strategists” from Ad houses, I hired, worked with them and learned. This led me to the expertise I have today–from the “Category Play” to End-to-End Program Integration.
Strategic Thinking & Analysis – My clients have called me a “Code- Cracker”. I have the ability to synthesize market insights and complex value propositions and translate them into one vibrant strand of Brand DNA –
a clear Story designed to resonate across many audiences.
Methodology & Mentoring – I’ve trained dozens of teams and individuals – run dozens of programs – with the models I’ve built. I am eager to bring my proven approaches to seekers of the ways and means of true Go-To-Market Brand Positioning Strategy.
Facilitation & Discovery – I am a skillful leader of interviews and brainstorming sessions for top execs, diverse teams and eager individuals alike. I plan sessions to engage and maintain energy; gain insights – and make breakthroughs. People are comfortable with me. They trust my approach.
Speed of Discovery – Branding breakthroughs begin with Active Listening.
I comment and question as my clients speak – for more clarity on their Visions and to offer insights on where we can go with their ideas.
Passion for the Mission –
My passion for branding and new ideas fuels team enthusiasm and partnership.
Business Impact and Areas of Expertise – I am a Go-to-Market Positioning and Creative Strategist who has developed powerful skills in Internal and Executive Brand Marketing. I have significant background in: Pharma, financial services, tech, auto, telecom, government, automative, etc.