Below you'll find a list of all posts from January, 2022
The Light A beam, new comprehension, flashes in your mind. Ah Ha! Your painstaking investigation is bringing the light. Soon you will be able to tell the Story that proves this brand’s ambition is unique. You fuel your search with more questions to gain more understanding. Finally, you grasp the whole premise for differentiating this offering. The beam stays lit. …
One of the first “skyscrapers” in the world had to be erected in the mud. Burnham and Root’s Rookery Building of 1888 was assembled on a distinctly engineered “grillage” foundation—to meet the demands of Chicago’s notoriously swampy soil. The architects took the long view. The foundation was purpose-built to exceed the challenges of the environment. The magnificent Rookery is still there. A …
“Internal Branding,” “Employee Engagement,” “Change Communications,” “Internal Marketing,” “Employee Marketing.” Over the last 10 or 15 years, the pace of business has increased and executives have had to navigate the marketplace ever more rapidly. Accordingly, those of us who create internal communications have tried to express what it is we do. Fortunately, when you’ve done something long enough and learned …
A hardened career criminal and seasoned murderer is not a guy I can admire. So why did I identify so closely with him? “The Twelve Lives of Samuel Hawley,” a new novel by Hannah Tinti, tells the story of a modern-day criminal on a terrifying mission to clean up everything from his past. A TIME review described it as, “Hercules …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
