Below you'll find a list of all posts from January, 2015
I mentioned Captain Miller from Saving Private Ryan, and his successful leadership, in my introductory blog post. This example is especially pertinent in the United States where employees are often leery of top management’s plans and want to hear and discuss business plans and change firsthand. Employees on the front lines tend to prefer face-to-face interaction with those who impact …
Employees are people. People are consumers. And consumers are used to having complex communications neatly packaged for them. Over the last 80+ years, hundreds of companies have deployed an ever-evolving array of marketing communications weaponry to connect with us and inspire us to join them. We’re not different people when we’re at work. Just as in our outside lives, we’re …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
