Recent Posts
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May 17, 2023|David LangstonMorgan Wade is not a band. Morgan Wade is a woman, a singer-songwriter, and an artist. When you see her, being able to really hear her voice, her lyrics,... -
March 15, 2023|David LangstonGreetings! We are launching www.missionpassionblog.com (MP) this month with a new series on executive branding. Beginning with ”A Woman Runs for Mayor,” we will take a careful look at... -
November 17, 2022|David LangstonThree in the Race In February 2021 when Caroline Simmons announced her run for Mayor of Stamford CT her only competitor was two-term incumbent David Martin—also a Democrat. By early... -
February 17, 2023|David LangstonBuilding the Bridge to Brand Value The Brief The creative team enters a room filled with the account team and agency leaders—sometimes even the client—to hear all about the upcoming campaign.... -
January 1, 2022|David LangstonThe Light A beam, new comprehension, flashes in your mind. Ah Ha! Your painstaking investigation is bringing the light. Soon you will be able to tell the Story that proves... -
January 1, 2022|David LangstonOne of the first “skyscrapers” in the world had to be erected in the mud. Burnham and Root’s Rookery Building of 1888 was assembled on a distinctly engineered “grillage”... -
February 17, 2023|David LangstonGetting Beyond “Great” – Introduction to the Methodology How do you ensure your brand can shoot the rapids of your competitors’ promotions? Seize and hold share? Exceed demanded multiples? Is... -
January 1, 2022|David Langston“Internal Branding,” “Employee Engagement,” “Change Communications,” “Internal Marketing,” “Employee Marketing.” Over the last 10 or 15 years, the pace of business has increased and executives have had to navigate... -
January 1, 2022|David LangstonA hardened career criminal and seasoned murderer is not a guy I can admire. So why did I identify so closely with him? “The Twelve Lives of Samuel Hawley,” a... -
September 1, 2021|David LangstonThe world needs women leaders—plain and simple. And not just because it’s the right thing to do. Companies that rank high for gender diversity on their executive teams are... -
June 14, 2021|David LangstonLike a superhero from the movies this Hydrofoiler’s energy and agility appear otherworldly. The image is one of thousands in an inventory chronicling sports around the world, images that... -
August 15, 2019|David LangstonReaders of FARSIGHTED, Steven Johnson’s riveting new book about decision-making, will almost assuredly find themselves saying, “Where was this book when I really needed it.” For me, that was... -
April 26, 2017|David LangstonA recent article about Chuck Berry in Rolling Stone gave me hope we can see a renewed commitment to truth in journalism. Certainly what’s happened in mainstream media in... -
January 1, 2015|David LangstonI mentioned Captain Miller from Saving Private Ryan, and his successful leadership, in my introductory blog post. This example is especially pertinent in the United States where employees are... -
January 1, 2015|David LangstonEmployees are people. People are consumers. And consumers are used to having complex communications neatly packaged for them. Over the last 80+ years, hundreds of companies have deployed an ever-evolving... -
August 1, 2014|Melody J. Cortez PHRI’m a people person by nature, so when I got into human resources 18 years ago, and later into critical internal communications, I knew I had found my calling....
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