Your Essence

Your Essence – Branding for Women Executives

David Langston Vibrancy Leave a Comment

The world needs women leaders—plain and simple. And not just because it’s the right thing to do. Companies that rank high for gender diversity on their executive teams are 21 percent more likely to report above-average profitability than those that rank low.[1] The business world benefits greatly from talented, insightful and committed women ready to solve problems and create more value in every aspect of life.

So, what’s the problem?

Despite their great achievements, most successful executives, especially women, are not highly visible outside their own organizations. Those who are visible often have distinct personal brands conveying the value they promise to bring to their companies, stakeholders and the public. These leaders project the essence of who they are, their unique assets and the benefits they offer the world.

Evoke brings this essence to the forefront for women executives with our practice, Creative Branding™for Executives. Using a thoughtful approach and proven methodology, we authenticate, communicate and circulate women executives’ personal brands in tangible ways that empower them to be more, achieve more and move their careers to the next level.

Evoke is where today’s women executives need us to be. We work with clients ready to take on more C-suite responsibilities, those seeking corporate board positions and those who want to be more visible outside the companies or industries where they built their careers. As with any other brand, we highlight women executives’ essence and usable assets to take them as far as they want to go.

Our approach to executive branding for women is very different from executive coaches and mentors. As communicators, our expertise is in differentiation: brand positioning, messaging, voice and visual identity. We discover what is important to our clients’ audiences and determine the best channels to reach them. We shape our clients’ brand identities and convey their points of view through thought leadership and vibrant communications. We partner with Dara Lamb, an internationally recognized designer, atelier and expert in strategically wardrobing women to enhance their presence, convey their ideas and project their unique leadership styles.

The world needs women leaders – and women executives need a platform on which to build their personal brands. Doing so requires a partner who digs deep to understand each individual’s persona, assets, points of view and goals; in other words, a woman executive’s essence. It requires a partner who is truly passionate about helping women reach the career pinnacles they so richly deserve. Evoke is that partner, and Creative BrandingTM for Executives is the vehicle to get them there.

Here’s a link to the ebW page on our new website – http://www.evokecomm.com/executive-branding-for-women/

 

[1] Hunt, Vivian. Yee, Lareina. Prince, Sara. Dixon-Fyle, Sundiatu. “Delivering through diversity,” McKinsey & Company, January 2018.

David LangstonYour Essence – Branding for Women Executives

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