Mission Alignment?

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“Internal Branding,” “Employee Engagement,” “Change Communications,” “Internal Marketing,” “Employee Marketing.” Over the last 10 or 15 years, the pace of business has increased and executives have had to navigate the marketplace ever more rapidly. Accordingly, those of us who create internal communications have tried to express what it is we do. Fortunately, when you’ve done something long enough and learned …

Which Fitness Brand in the Holistic Training Era?

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Like a superhero from the movies this Hydrofoiler’s energy and agility appear otherworldly. The image is one of thousands in an inventory chronicling sports around the world, images that have us saying “Wow—Look at that! Maybe I can get there.”  The conditioning required for serious “Foiling” and Surfing does not stand alone. Pre-Pandemic, tens of thousands around the world were …

Managers Are the Most Important Medium

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I mentioned Captain Miller from Saving Private Ryan, and his successful leadership, in my introductory blog post. This example is especially pertinent in the United States where employees are often leery of top management’s plans and want to hear and discuss business plans and change firsthand. Employees on the front lines tend to prefer face-to-face interaction with those who impact …