Below you'll find a list of all posts that have been categorized as “Purpose”
Greetings! We are launching www.missionpassionblog.com (MP) this month with a new series on executive branding. Beginning with ”A Woman Runs for Mayor,” we will take a careful look at the value of executive branding in the marketplace and on the campaign trail. The Mission of our MP site is to examine and teach the ways and means of writing well-informed, …
The Light A beam, new comprehension, flashes in your mind. Ah Ha! Your painstaking investigation is bringing the light. Soon you will be able to tell the Story that proves this brand’s ambition is unique. You fuel your search with more questions to gain more understanding. Finally, you grasp the whole premise for differentiating this offering. The beam stays lit. …
One of the first “skyscrapers” in the world had to be erected in the mud. Burnham and Root’s Rookery Building of 1888 was assembled on a distinctly engineered “grillage” foundation—to meet the demands of Chicago’s notoriously swampy soil. The architects took the long view. The foundation was purpose-built to exceed the challenges of the environment. The magnificent Rookery is still there. A …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
