Below you'll find a list of all posts that have been categorized as “Free”
Morgan Wade is not a band. Morgan Wade is a woman, a singer-songwriter, and an artist. When you see her, being able to really hear her voice, her lyrics, and her delivery is the whole deal. That’s the experience. Morgan the singer with a poignant, lingering presence. The lyricist with evocative phrases you have never heard before, she reproduces real-life …
Greetings! We are launching www.missionpassionblog.com (MP) this month with a new series on executive branding. Beginning with ”A Woman Runs for Mayor,” we will take a careful look at the value of executive branding in the marketplace and on the campaign trail. The Mission of our MP site is to examine and teach the ways and means of writing well-informed, …
Three in the Race In February 2021 when Caroline Simmons announced her run for Mayor of Stamford CT her only competitor was two-term incumbent David Martin—also a Democrat. By early June hometown hero, baseball player/manager Bobby Valentine was in the race with the support to win. And a contentious primary with Martin was in the offing. Simmons had the experience …
Building the Bridge to Brand Value The Brief The creative team enters a room filled with the account team and agency leaders—sometimes even the client—to hear all about the upcoming campaign. The account team fills the sky with grand opportunities, objectives, possible approaches, channels, venues, et al. But perhaps not the critical context—the Client’s Brand Positioning and Identity Strategies. Now …
Getting Beyond “Great” – Introduction to the Methodology How do you ensure your brand can shoot the rapids of your competitors’ promotions? Seize and hold share? Exceed demanded multiples? Is there a better way than hurling a flash of expensive promotion out there and hoping something catches your targets’ imaginations: And hoping they buy in…and stay? What is the best …
A hardened career criminal and seasoned murderer is not a guy I can admire. So why did I identify so closely with him? “The Twelve Lives of Samuel Hawley,” a new novel by Hannah Tinti, tells the story of a modern-day criminal on a terrifying mission to clean up everything from his past. A TIME review described it as, “Hercules …
A recent article about Chuck Berry in Rolling Stone gave me hope we can see a renewed commitment to truth in journalism. Certainly what’s happened in mainstream media in the last year has been unsettling. Reading this article showed me that, despite the challenges of weaving together the extreme highs and lows of Berry’s life, the author, Mikal Gilmore, was …
I’m a people person by nature, so when I got into human resources 18 years ago, and later into critical internal communications, I knew I had found my calling. HR has become more complicated since then (think healthcare reform, multigenerational workforce and the impact of technology on employee communications, to name a few), but the fundamentals are the same. There …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
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