Below you'll find a list of all posts that have been categorized as “Training Course”
Building the Bridge to Brand Value The Brief The creative team enters a room filled with the account team and agency leaders—sometimes even the client—to hear all about the upcoming campaign. The account team fills the sky with grand opportunities, objectives, possible approaches, channels, venues, et al. But perhaps not the critical context—the Client’s Brand Positioning and Identity Strategies. Now …
One of the first “skyscrapers” in the world had to be erected in the mud. Burnham and Root’s Rookery Building of 1888 was assembled on a distinctly engineered “grillage” foundation—to meet the demands of Chicago’s notoriously swampy soil. The architects took the long view. The foundation was purpose-built to exceed the challenges of the environment. The magnificent Rookery is still there. A …
Getting Beyond “Great” – Introduction to the Methodology How do you ensure your brand can shoot the rapids of your competitors’ promotions? Seize and hold share? Exceed demanded multiples? Is there a better way than hurling a flash of expensive promotion out there and hoping something catches your targets’ imaginations: And hoping they buy in…and stay? What is the best …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
