Go-to-Market Positioning Strategy – 3 Early Moments that Drive More Value, More Quickly

David Langston Purpose, Training Course Leave a Comment

One of the first “skyscrapers” in the world had to be erected in the mud. Burnham and Root’s Rookery Building of 1888 was assembled on a distinctly engineered “grillage” foundation—to meet the demands of Chicago’s notoriously swampy soil. The architects took the long view. The foundation was purpose-built to exceed the challenges of the environment. The magnificent Rookery is still there. 

A FoolProof Foundation


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