Which Path Forward? Farsighting & Pathfinding

David Langston Your Brand 6 Comments

Readers of FARSIGHTED, Steven Johnson’s riveting new book about decision-making, will almost assuredly find themselves saying, “Where was this book when I really needed it.” For me, that was the fateful spring of 1999, when I chose to sell a beloved Nantucket home to invest in the dot.com boom (losing several hundred thousand dollars of profit in the process). At the time, I was confident in my “Ben Franklin” approach to decision-making: weighing a list of pros against a list of cons—and crossing out those of seemingly equal weight. But, to paraphrase Johnson, I was a “hedgehog,” settled in my one big idea. Clearly, I was swayed by the red-hot market AND the fact

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