Our Mission – A Quest and a Promise

David Langston Free, Purpose Leave a Comment

Greetings! We are launching www.missionpassionblog.com (MP) this month with a new series on executive branding. Beginning with ”A Woman Runs for Mayor,” we will take a careful look at the value of executive branding in the marketplace and on the campaign trail. The Mission of our MP site is to examine and teach the ways and means of writing well-informed, …

Doubt, Curiosity & Brand Strategy – The Search for The Core Story

David Langston Purpose Leave a Comment

The Light A beam, new comprehension, flashes in your mind. Ah Ha! Your painstaking investigation is bringing the light. Soon you will be able to tell the Story that proves this brand’s ambition is unique. You fuel your search with more questions to gain more understanding. Finally, you grasp the whole premise for differentiating this offering. The beam stays lit. …