Below you'll find a list of all posts from 2023
Morgan Wade is not a band. Morgan Wade is a woman, a singer-songwriter, and an artist. When you see her, being able to really hear her voice, her lyrics, and her delivery is the whole deal. That’s the experience. Morgan the singer with a poignant, lingering presence. The lyricist with evocative phrases you have never heard before, she reproduces real-life …
Greetings! We are launching www.missionpassionblog.com (MP) this month with a new series on executive branding. Beginning with ”A Woman Runs for Mayor,” we will take a careful look at the value of executive branding in the marketplace and on the campaign trail. The Mission of our MP site is to examine and teach the ways and means of writing well-informed, …
Building the Bridge to Brand Value The Brief The creative team enters a room filled with the account team and agency leaders—sometimes even the client—to hear all about the upcoming campaign. The account team fills the sky with grand opportunities, objectives, possible approaches, channels, venues, et al. But perhaps not the critical context—the Client’s Brand Positioning and Identity Strategies. Now …
Getting Beyond “Great” – Introduction to the Methodology How do you ensure your brand can shoot the rapids of your competitors’ promotions? Seize and hold share? Exceed demanded multiples? Is there a better way than hurling a flash of expensive promotion out there and hoping something catches your targets’ imaginations: And hoping they buy in…and stay? What is the best …
CREATING THE BRAND BRIDGE TO LEADERSHIPsm
Membership Page – 3 Different Program Options
1. The Journal
2. The Program
3. Your Brand
